Socks, the ultimate fashion accessory, how did that happen, and more importantly, why did it happen?
Our founder Gail shares her thoughts.
“Most of us will remember buying ‘dad and the brothers’ socks for Christmas. It was obligatory, off we would go to M&S or Debenhams and buy the gift box of socks that would eventually become the staple joke of Christmas for guys everywhere, that and the one about the wife putting the sprouts on to boil on Dec 21st just so they would be ready for Christmas Day.
‘Us girls, well we didn’t ‘do’ socks, apart from school uniform, and that was only because we absolutely had to.
‘But then something changed, it was a subtle shift in fashions and suddenly boys clothes became cool, so we would wear slouchy jumpers, boyfriends jeans and yes…. his arran socks because they became a must have, we even took to wearing random patterned argyle socks that clashed with our clothes; clashing was good!
‘And so our love affair with socks blossomed and now they are as essential a part of our wardrobe as every other item of clothing. Thankfully though we (as in the designers of lady socks) have added their feminine flair to them and now we see socks with beautiful patterns and frills that match our wardrobe perfectly. Like every other element of our clothing through the seasons, the humble sock has become a must have element.
‘Our latest collection of socks from super cool designers Powder UK have landed and they are just fabulous, featuring gorgeous autumnal colours and characters and available as knee high or over the knee, there’s a pair here that has your name written all over it.
‘So ladies, go on, treat yourself to a must have fashion accessory that looks good and feels great …. and isn’t stolen out of the BF or dad sock drawer. Let’s just hope that fashion doesn’t say to guys its time to start wearing our socks!!!!
‘Enjoy! Our fabulous new Powder UK collection has landed just in time, the season is changing and it’s time to put the sandals away and dress your feet up”