Regular visitors to OceanJ might have noticed a few changes happening recently.
We caught up with founder Gail McKill who explains what’s happening.
“Like most retail businesses, OceanJ has to move with the times, and after analysing what was successful, and what was not so here at www.oceanj.co.uk I took the decision (late last year) to streamline the collections on the site and focus in on the products and collections YOU really like.
It’s a challenge when building an online shopping platform, as the initial thought was to have hundreds of different items and categories to try and please all the people all the time. But YOU, my loyal clients have clearly demonstrated what you like here, hence the reason for the simplification of the categories and the streamlining of the ranges…. this has all been done to make your shopping experience here at www.oceanj.co.uk easier and more fulfilling.
The new categories are much more focussed:
Bags covers all the different bags, pouches, holdalls and purse styles we carry in one easy to browse collection.
Scarves and Ponchos speaks for itself, now you can find all our super stylish clothing in one category.
Home, Bath & Body features new body care products as well as unique and quirky homewares.
Accessories, our largest ‘group’ category covers all the pretty smaller accessories you need to complement your everyday looks, from jewellery to wellies to watches and lots more.
Pop Up Shop Collection will feature limited edition collections that are seasonal and constantly updated, this is an easy go to page when you’re looking for latest trends.
Blog, this is where we keep you up to date with all things OceanJ with articles from resident blogger Emil and Gails regular updates on what’s happening in the world of fashions.
And of course, like all online sites we have a sale page, check it out for lots of fabulous savings.
Hopefully you will enjoy the new look and the new collections we have introduced. As always we will keep adding to our site, but in its new focussed approach so that everything we carry is everything you are looking for.
Happy shopping! Gail”.